OHP Marketing Log-in

OHP strengthens market position with Chemtura deal

For OHP, the big news in 2007 occurred in July. That’s when OHP, your “Partner with Solutions,” added the former Chemtura line of greenhouse and nursery products to its portfolio. As a result of the partnership, OHP now offers approximately 30 brands for the ornamental grower. Growers will like the fact that there is not much crossover between the two merged product lines.

“The synergies and marketing opportunities between the merged product lines are unlimited,” notes Dan Stahl, OHP Vice President of marketing and business development. “There is little overlap of chemistry or modes of action so now we can offer more products for your resistance management rotation,” notes Stahl. For instance, Judo™, Pylon® and Floramite® are all miticides but with three distinct modes of action. In the plant growth regulator (PGR) category, OHP’s Cycocel® and Chemtura’s B-Nine® have been natural tank mix partners for many years. “We are promoting the combination heavily and now with the addition of the paclobutrazol product Paczol®,we offer yet another PGR solution for growers,” says Stahl.

The IGR leader
The synergies continue in the Insect Growth Regulator (IGR) category, notes Stahl. “We are now the market leader in the IGR category with the addition of Adept®, and Pedestal® to our existing Azatin® product,” says Stahl. Additionally, the OHP “Family of Fungicides” has grown with the addition of the Chemtura fungicides. The addition of Terraclor®,Terraguard®, and Terrazole® to the OHP “Family of Fungicides” brings the total to 11 premium products in our new “Family.”

Over time, you will see the former Chemtura products packaged into the existing OHP packaging format. The Chemtura brand names will remain the same. In addition to the Chemtura partnership, look for OHP to bring even more solutions to the market in the near future. That is indeed good news for growers looking to OHP, your “Partners With Solutions.”